STUPID! before apple came up with the idea of a cell with no buttons, no other company had that type of phone!

quote from link
the iPhone is not the first cell phone to rely so heavily on a touch screen. The LG Prada was one of the first to feature a touch-screen user interface and has a style and elegance that fits its designer branding.
http://reviews.cnet.com/4321-6454_7-6580723.html

don't be such an ipod fan boy... they were NOT the first with the idea, in fact LG, the company you call out beat apple to it...

under your line of thinking the only brand car that would exist would be ford, because what you are saying would be no diffrent then saying henry ford added a gasoline motor to a horse carriage, now other coach builders are doing the same thing, cant they come up with there own idea....

Its all competition, companies make what the people want. If Apple was the only company that made a touch screen phone, then they could charge whatever price they want. But thanks to other phone companies. The Iphone is now 1/3 of the price it used to be. So thanks sprint and Lg.